Products & Ingredients

Olly Expands Gut Health Portfolio with the Launch of Precise Probiotics

The new line of products features Stress Support, Metabolism Support, and Skin Support formulations.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Olly has launched Precise Probiotics, a new line designed to support the gut microbiome and whole-body wellness. The expansion goes beyond baseline gut support, with Stress Support, Metabolism Support, and Skin Support formulations. Each product contains clinically-studied strains combined with the Synbio probiotic blend Howaru Bi-07 to support digestive and immune health.

Olly Precise Probiotics with Stress Support features the key strain Bifidobacterium longum 1714, clinically studied to support normal energy and cortisol levels.

Olly Precise Probiotics with Metabolism Support features Bifidobacterium lactis B420, a strain studied to support metabolism and help people maintain a healthy weight when paired with diet and exercise.

Olly Precise Probiotics with Skin Support features SynbÆctive ProBeautyShield, which helps support skin hydration and maintain a healthy pH balance.

“We created Precise Probiotics to help consumers take a more personalized approach to their gut health and wellness routines,” said Shikha Snigdha, PhD, OLLY’s VP of scientific affairs. “The Precise Probiotics line expands the role of probiotics beyond digestive health with three targeted formulas that harness clinically studied strains to support the connection between the gut and the brain, skin, and metabolism.”

Alongside the product launch, Patricia Bannan, MS, RDN, has joined Olly’s Advisory Coalition, a group of internal and external experts who will guide the company on emerging health trends and consumer education. Banan is a nationally-recognized RDN, speaker, wellness coach, and healthy cooking expert, and will join the coalition alongside Snigdha and Punam Patel, Olly’s chief product officer.

“Collaborating with Ollly to advance the next wave of science-backed gut health innovation is an exciting opportunity,” said Bannan. “I’ve always focused on helping people support their gut in realistic, sustainable ways, through simple daily habits that fit into real life, so this partnership is the perfect fit to bring that approach to more personalized, whole-body wellness solutions.”

“At Walmart, we’re building a wellness assortment that helps customers find solutions they can trust, grounded in science and designed for real needs. Our exclusive launch of Olly’s Precise Prebiotics brings a targeted approach to gut health, making it easier for customers to shop credible, next-generation solutions all in one place,” said Kristin Piper, vice president of wellness merchandising at Walmart.

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